
Luxury on the Lake explores the concept of luxury in all its facets, introducing the most qualified players of both classic and contemporary luxury, whilst providing a highly productive environment for new partnerships and the exchange of ideas.
For the Exhibitors, "Luxury on the Lake" acts as a very important and exclusive showcase to present the best that can be offered to an international, purchase-oriented audience.
Represented by usual consumers of luxury goods, our clientele are sensitive to exclusivity, elegance, style, and are able to recognize and appreciate high standards of quality.
The strategic location of the event guarantees proximity to one of wealthiest regions in Europe: Lake Como is situated close to both Switzerland, and the Italian economic capital, Milan.
The participants to Luxury on the Lake are expected to be divided as follows: 60% national and 40% international.
The exhibitors are therefore able to showcase their products to this kind of clientele, strategically divided by the organizers over two separate occasions. The first two days are indeed dedicated to “Professionals and VIP’s”; the next two days are orientated towards the public and whoever considers luxury as a part of their lifestyle.
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